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1- PhD Student in Entrepreneurship, Faculty of Management and Accounting, Islamic Azad University of Aliabad Katoul, Aliabad Katoul, Iran.
2- Professor, Department of Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
3- Assistant Professor of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
4- Associate Professor, Faculty of Agriculture and Natural Resources, Islamic Azad University, Karaj Branch
Abstract:   (47 Views)
in this study, we have sought to provide a comprehensive conceptual model of the concept of success in the field of home business. In this regard, we have adopted a qualitative approach based on grounded theory (GT) as a comprehensive method for collecting data with 18 home-based business owners (in the field of kilim weaving, pottery and packaging). And key informants of such businesses underwent exploratory interviews. The sampling method was purposeful and based on "theoretical saturation". Data analysis was performed based on open, axial and selective coding using Atlas ti software, and a total of 122 basic conceptual propositions in the open coding stage and 52 categorical propositions in the open stage. Axial coding was obtained. The poor economic situation of the family, low education and inability to work in government agencies, father coercion in childhood, the need to take care of children, the need to be more with the family, and low and insufficient initial capital to start working in the market, including Factors have been the entry of people into home business, and policymakers in order to promote the level of entrepreneurship in this area should provide statistics and information required for business, consulting in the field of technical knowledge, providing facilities, holding seasonal exhibitions, etc. To achieve positive individual and social consequences.
Type of Study: Research Article | Subject: Special
Received: 2022/06/13 | Accepted: 2021/09/23

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