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Purpose: Citizenship education system in any country is influenced by a set of cultural, social, economic and infrastructural factors, each of which, in turn, plays a vital role in shaping and using electronic services. It is also one of the most comprehensive topics in e-government projects for educating the citizenry. The purpose of this study was to investigate the role of higher education institutions in education development and awareness of electronic services in citizens of Gorgan, Iran. Materials and method: For this purpose, the research method was descriptive-survey of the applied type. Questionnaires have been used to collect data. Findings: The results of this study indicated that the significance was reached to 99% among the factors influencing the increase of citizens' awareness and education in using electronic services among citizens of Gorgan, Iran in all indicators. Discussion: Also, using the VIKOR model, it was found that Golestan universities of agriculture and natural resources had the most impact among other higher education institutions to educate citizens about the use of electronic services. Finally, practical proposals have been made to increase the relationship between higher education institutions and citizens in the use of e-services.

Keywords: Citizens' awareness and education, E-services, Higher education centers, VIKOR model, Gorgan

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